As Digital Phablet updates its resources following Google’s integration of Local Service Ads into the main Google Ads platform, a new guidance document has been released detailing the upcoming changes. The document titled About Local customer optimization within Performance Max campaign for store goals offers insights into how Local Service Ads will transition to Performance Max campaigns. This document explains that Local Service Ads will now be migrated to a new Performance Max (PMax) option. Google emphasizes that Local customer optimization isn’t compatible with online-only campaign objectives or Performance Max campaigns that feature products from Merchant Center. Targeted local outreach: Focusing campaign budgets on locally relevant ads on channels like Google Maps and Waze, as well as localized formats on Google Search, to maximize local visibility.