The Cross River State Signage and Advertisement Agency (CRISSAA) has introduced new tariffs for political billboards and campaign advertisements ahead of the 2027 general elections, pegging presidential campaign adverts at N150 million and governorship adverts at N100 million. The agency said the new rates were designed to regulate political advertising, promote issue-based campaigns and ensure compliance with established standards. The Special Adviser to the Governor on Inter-Party Affairs, Mrs Nkoyo Otu, described the rates as reasonable, urging political parties, candidates and their supporters to conduct their campaigns with mutual respect and understanding. Edet urged political parties and candidates to comply with regulations governing political advertising, saying adherence to the rules would contribute to a peaceful political environment. However, the Labour Party chairman in the state and its 2023 governorship candidate, Mr Ogar Osim, called for a downward review of the tariffs.