Former New England Patriots and Philadelphia Eagles cornerback Asante Samuel isn't buying into the early-season hype around the Dallas Cowboys. But Samuel took the opportunity to remind fans that midsummer Cowboys hype has become an annual ritual across the league. Dallas missed the postseason in 2025 after finishing 7-9-1, marking the second consecutive year the franchise failed to reach the playoffs. The Cowboys have enough talent to generate excitement every summer, but they need to turn that talent into meaningful postseason success. AdvertisementAdvertisement AdvertisementUntil Dallas turns its regular-season talent into a deep playoff run, comments about "Cowboys' time of year" aren't going anywhere.