Apple always holds its events at 10 am PT, with iPhone launches usually taking place on the second Tuesday or Wednesday of September. The John Ternus showApple CEO Tim Cook is going to retire from the position on September 1, remaining on the company’s board of directors. He has named John Ternus, who was most recently senior vice president of hardware engineering, as his successor. That means this is the first Apple Special Event in which Ternus will be the headliner, introducing the start of the event and thanking everyone at the end. iPhone UltraFor the first time in over a decade, Apple is going to dramatically change the iPhone’s form factor.