Spanish supermarket chain DIA has obtained official endorsement from the Spanish Society of Community Nutrition (SENC) for its private-label wholemeal pasta range, Dia Al Diante. DIA claims that its pasta line is the first own-brand supermarket pasta products in Spain to carry the prestige of SENC backing. ADVERTISEMENTAdditionally, wholemeal pasta stands out for its versatility in the kitchen and for its ability to adapt to very different recipes, from cold and light dishes to hot and complete options, the retailer added. Pilar Hermida, director of communication and sustainability at DIA, said, “At DIA we firmly believe that eating better starts with small daily decisions. DIA's commitment to promoting staple, frequently consumed products such as wholemeal pasta is an initiative that we at the SENC wholeheartedly support.