The finding is narrower than "send more press releases." The humble press release was, for most of the past decade, the chore nobody in freight wanted. Trade Press, ReweightedTwo figures from Muck Rack are reframing where the effort should go. About 1% of all answer engine optimization citations come directly from a press release, which works out to roughly 33,000 searches a day resolved by wire copy. The post The boring press release machines learned to love appeared first on FreightWaves.