Khloé Kardashian’s Khloud protein snack brand is an example of what’s possible for the protein market. Much like Popeye gaining superhuman powers from spinach, the protein market shows no signs of slowing. According to Euromonitor International, global protein demand is projected to grow by 11% between 2024 and 2029. Khloe Kardashian recently started expanding her Khloud product line from popcorn to chips and more snacks, a signal of how lucrative the protein market is. Eyes on fibreThe challenge in finding the “next protein” is how varied the goals of today’s protein consumer are.