Building on the industry trend of increasing personalization, Vanguard has launched custom model portfolios. “Vanguard custom model portfolios are a way for us to work with financial advisors to co-develop portfolios around their investment philosophy, their preferences and their client needs.” According to a recent Morningstar report on model portfolios, custom model assets totaled $258 billion by the end of the first quarter of 2026, representing 40% growth compared with the same period last year. In addition, last week, LPL Research, an independent investment and market strategy team within broker/dealer LPL Financial, launched 17 new model portfolios as part of what it is calling its Building Block Model Portfolios suite. Related:Wealth Management Invest: Model Portfolio Trends with Invesco’s Karl DesmondA survey by Cerulli Associates found that 65% of model providers view offering custom models as their top priority.