Through the combined offering, Australian clients gain access to integrated teams spanning design, content, packaging, digital assets and artwork production. “Australian brands are under increasing pressure to move faster without compromising quality or consistency,” said Kathryn Sloane, Executive Managing Director, APAC MEA, Marks and SGX. Sloane added that while AI is transforming how brands generate ideas and content, production remains fundamentally human-led. “The opportunity for Australian brands increasingly extends beyond the domestic market,” said Garth Agius, Growth and Partnership Director, ANZ. The company helps brands move from idea to shelf through brand strategy, creative, packaging graphics, content production, branded environments and workflow technology.