Leading U.K. technology retailer unifies customer interactions across the customer lifecycle, reducing complaints while creating a scalable foundation for next generation customer serviceNiCE (Nasdaq: NICE) today announced that Currys plc, the U.K.'s leading omnichannel technology retailer, is improving customer engagement with the NiCE CXone platform. The strategy positions Currys to accelerate innovation and strengthen customer loyalty through increasingly proactive, personalized and connected retail journeys across the customer lifecycle. "Currys is demonstrating how leading retailers can use customer service automation and orchestration to transform retail customer journeys," said Darren Rushworth, President, NiCE International. About CurrysCurrys plc is a leading omnichannel retailer of technology products and services, operating online and through 702 stores in 6 countries. Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners.