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Panchaa Comes Home: Ramraj Cotton Revives Odisha’s Santhali Weave and Transforms the Livelihoods of Mayurbhanj’s Tribal Women Weavers Through a Contemporary Dhoti
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Business News This Week
Panchaa™ reimagines the traditional Santhali weave of Mayurbhanj as a contemporary Dhoti, carrying the state’s indigenous textile heritage from the villages of Mayurbhanj into the wardrobes of contemporary India.
Arun Eashwar, Managing Director, Ramraj Cotton.
At Ramraj Cotton, we believe that India’s rich textile traditions deserve to be seen, valued and worn by more people.
Arun Eashwar, Managing Director, Ramraj Cotton, said: “For us, Panchaa™ is not just a product launch, it is a livelihood revival model.
Nagarajan, Founder & Chairman, Ramraj Cotton, reimagined the Santhali weave in the form of a Dhoti through Panchaa™, creating a new avenue for the craft while preserving its authenticity.