Unlike regular SMS (text messaging), MMS also allowed users to send media content like pictures. Dario Betti, CEO of the Mobile Ecosystem Forum (MEF), told ISPreview: “UK mobile operators including Vodafone UK, O2 UK, EE and Three continue to support MMS, meaning that it is still available for certain consumer and enterprise use cases. The UK has a strong CPaaS [Communications Platforms as a Service] ecosystem, advanced A2P [Application-to-Person] messaging market and also increasing adoption of RCS Business Messaging. Germany’s experience gives us a useful case study which demonstrates both the opportunities and risks associated with retiring legacy messaging services. As for Germany, by the time mobile operators pulled the plug MMS usage had already plummeted by over 96% from its 2012 peak.