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The World at Jubilee Hills’ Independence Day campaign reimagines the national anthem with India’s sounds
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Business News This Week
Hyderabad, Aug 12: In a unique tribute to India’s unity in diversity this Independence Day, The World at Jubilee Hills – Hyderabad’s ultra-luxury development – presents a novel musical campaign that brings together 50 sounds from across the country to create a beautiful melody to the tune of Jana Gana Mana.
“India is our home, and this is a musical tribute to our beautiful home, on her birthday.
We wanted to do something that was simple in thought, but powerful in emotion.
We know that the world is listening to India,” said Sidharth Reddy Indukuri, CEO, The World at Jubilee Hills “We recorded over 100 sounds and spent weeks experimenting with them, selecting the ones that could come together musically and meaningfully.
It was painstaking, sometimes maddening, but incredibly rewarding,” said Abhishek D Shah, Founder, Be Positive 24 Innovation Design.