And then my follow-up would be just around the gap between sales growth and the scanner growth. And then for the 2027 EBITDA targets, you increased the gross margin target, held the EBITDA margin target. So the adjusted gross margin goal that we have out there for next year in '27 is a floor, right? We're increasingly confident in the contribution to our ability to get into that range that's coming from adjusted gross margin. Freshpet (FRPT) Q2 2026 Earnings Call Transcript was originally published by The Motley Fool