Through the awards, ISPP and the Cheistha Kochhar Foundation seek to encourage practical, evidence-based behavioural innovations that create measurable public impact. Behavioural insights, often referred to as "nudges," use evidence from psychology and behavioural economics to design small changes that help people make better decisions without restricting choice. The Cheistha Kochhar Nudge Awards aim to create a platform for recognising and encouraging excellence in behavioural science and nudging. About the Indian School of Public Policy (ISPP)The Indian School of Public Policy (ISPP) is India's first design-thinking-led school of public policy, dedicated to building the next generation of policy leaders. About the Cheistha Kochhar FoundationThe Cheistha Kochhar Foundation carries forward the legacy of Cheistha Kochhar, an economist, researcher, policy professional and behavioural strategist committed to public and social good.