Key FIFA digital platforms will now enable a more "joined-up" experience for fans where their preferences are recognized across platforms and competitions. This announcement marks an exciting evolution in how FIFA leverages technology within this partnership. Glob.AI brings together human-supervised AI agents based on Globant's proven processes, forged over 23 years of enterprise software experience. "We're working with FIFA to shape technology around the fan," said Martin Migoya, Co-founder and CEO of Globant. The company collaborates with leading technology platforms including Anthropic, NVIDIA, AWS and Unity.