The report said AI is moving beyond systems that simply identify problems or recommend actions to tools that can execute parts of the retail process. Also Read | Airtel Discontinues INR 299, INR 649, INR 799 Prepaid Plans, Hikes INR 859 Pack to INR 899. Ruslan Okhrimovych, CEO, Effie AI, said, "Retail Execution is moving through a fundamental architectural shift. The report, however, said the market for AI agents in retail is still at an early stage. It recommended establishing a baseline, connecting the agent to relevant systems, validating actions and gradually moving towards coordination between specialised AI agents.