The sonic identity complements Tech Mahindra’s refreshed visual identity by translating its ‘Scale at Speed™’ brand promise into a distinctive sound experience, creating a consistent and recognizable presence across every brand interaction. Designed to create a unified brand experience, the sonic identity created by sonic branding company BrandMusiq will be integrated across Tech Mahindra’s global ecosystem. Peeyush Dubey, Chief Marketing Officer, Tech Mahindra, said, “Our sonic identity represents the next evolution of Tech Mahindra’s brand journey. Rajeev Raja, Founder & Soundsmith, BrandMusiq said, “With Tech Mahindra, we set out to build a sound that matched the brand’s energy and ambition. The sonic identity serves as the audio expression of Tech Mahindra’s refreshed brand language, carrying forward the same sense of momentum, modernity, and purpose established through the company’s visual identity.