IRISH DRINKS COMPANY VitHit has been sold for €75 million to the firm behind Vimto. It was this week acquired by Nichols, the firm behind Vimto, for €75 million. In a post on LinkedIn, Lavin remarked that the “company I started in 2000 from a van is finally sold”. Andrew Milne, CEO of Nichols, remarked that VitHit is “supported by high levels of customer loyalty and – above all – a great tasting portfolio of functional soft drinks”. “We are delighted to welcome the VITHIT team to Nichols and look forward to working together to realise the significant opportunities ahead.”