The practice of regularly sharing information, photographs or videos about your children online is often called “sharenting”. So, what should parents ask themselves before posting their toddler online? The Protection of Personal Information Act (POPIA) regulates the processing of personal information and includes specific provisions governing the processing of children’s personal information. The Information Regulator’s guidance notes that personal information about children includes information shared on social media in certain circumstances. Ultimately, before sharing your toddler online, it’s important to pause and ask: Is it necessary, respectful, safe and something my child may be comfortable with in the future?