How Africa’s top TV executives turn stories into hits

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Two of Africa’s leading television content executives – Nomsa Philiso and Dr Busola Tejumola – discuss how to do it; by making shows that captivate audiences. Helping audiences see themselves“The success of a show is resonance,” says Nomsa Philiso, executive vice president content, Canal + Africa. “It’s about meeting audiences where they are now, with content that reflects their world and speaks their language.” The pan-African MultiChoice Talent Factory (MTF) is dedicated to helping up-and-coming storytellers develop their talent and enables them to make commercially viable shows that touch people’s hearts. MTF training allows young filmmakers to turn their passion into a career.