But the plans, which were officially lodged with Norwich City Council in December that year, are yet to be approved. Nick Steven-Jones, Jarrolds chief executive (Image: Denise Bradley)What the reception area of the Jarrolds hotel could look like (Image: Jarrolds)St James Mill was built as a yarn mill in 1839 and bought by the Jarrold family in 1903. Jarrolds' hotel plans include demolishing a 20th-century flat roof extension to St James' Mill and replacing it with a new two-storey “industrial-style” extension (Image: Supplied)What the inside of the Jarrolds hotel could look like (Image: Jarrolds)“We're an eighth-generation, 255-year-old business,” Mr Steven-Jones said. Jarrolds Letheringsett – the north Norfolk farm shop and restaurant it acquired last year – has also been a success, expanding the Jarrolds brand beyond Norwich. Jarrolds' London Street department store in Norwich (Image: Jarrolds)“We had a challenging end to the year,” he said.