There will also be a new 14-day cooling-off period, allowing consumers to cancel after a trial ends or when a long-term subscription renews. That works out at an average of around £14 a month for each unwanted subscription, or £168 a year. “I know people are sick and tired of rip-off discounts and subscription traps,” Andy Burnham said. See you monday — Martin Lewis (@MartinSLewis) May 15, 2026What will the new rules mean for misleading discounts? Citizens Advice also backed the changes, saying millions of people had been caught out by subscription traps and unwanted online purchases.