Wimbledon won’t slap sponsor on new show court but eye US growthWimbledon's expansion will not see a show court branded by sponsorshipWimbledon is quintessentially British, and its branding is understated. It is a quintessentially Wimbledon answer to a question surrounding the aesthetics of one of Britain’s great sporting exports. “Being able to expand the Wimbledon Park isn’t just good for the tennis community, it’s good for British tennis.” Wimbledon in expansion modeSport is bursting with investment; firms and individuals alike are looking for the next square inch of space in which to slap their logo on. It is 48 years into its Rolex deal and decades in with the likes of IBM – with a clean court policy that sees logos kept to a minimum on Centre Court.