But the lessons he’s learned along the way appear to be remarkably similar to the ones you hear in business. This is perhaps what makes him such a fitting host for the in-Cumbria Business Awards. ‘You have to be persistent to get anywhere in comedy – just like in business,’ Watson explains. ‘If my younger self had seen where I am now, I think he’d have been very happy…’--The in-Cumbria Business Awards 2026 will take place at The Halston in Carlisle on Thursday, November 12. BUSINESS OF THE YEARSponsored by: Cartmell Shepherd SolicitorsAn exceptional business that has demonstrated outstanding performance, leadership and contributions in its industry.