According to data from WiseApp Retail, Coupang led all major shopping apps in monthly active users among Korean smartphone users across all age brackets in July. Users in their 50s totaled 5.86 million, while those in their 10s and younger and those 60 and older remained in the 3 million range. Temu took second among those in their 50s and 60 and older, with about 1.7 million and 1 million users, respectively. The 40s bracket held its ground against Chinese platforms, with Naver Plus Store ranking second there at 3.22 million users, ahead of AliExpress's 3.07 million. Meanwhile, Shinsegae Group's e-commerce unit Gmarket took fourth place in the 40s bracket and fifth in the 50s.