Hajra Arbab Sees Entertainment’s Next Challenge in the Fight for Audience Discovery

Hajra Arbab Sees Entertainment’s Next Challenge in the Fight for Audience Discovery The media executive and producer works across global distribution, independent film, and South Asian storytelling at a time when access alone is no longer enough. ET Source: Vanessa S Hajra Arbab: Entertainment’s Next ChallengeThe media executive and producer works across global distribution, independent film, and South Asian storytelling at a time when access alone is no longer enough. Article continues below advertisementSource: TFFM Hajra Arbab: Entertainment’s Next ChallengeArbab works in media operations at Warner Bros. Article continues below advertisementSource: Bibi A Hajra Arbab On Entertainment’s Next Challenge“A South Asian story should not have to dilute itself to be understood,” Arbab says. The entertainment industry often celebrates finished work after it succeeds.