AI content is everywhere, and Spotify is no different in this regard. The streaming platform is also aware that not everyone is happy to consume AI content and as such it plans to make it easier to identify it – and avoid it if you want. That’s why, starting mid-September, you’ll begin to see an AI Persona badge on some artist profiles”. It is possible for an artist to self-identify as an AI persona, but Spotify will also apply the label when it believes there has not been disclosure. Furthermore, the company won’t include AI Personas in any editorial or algorithmic recommendations; it adds that “Spotify’s programming is focused on elevating music from authentic artists building careers in music”.