For years, Indian appliance buyers were fairly predictable in their buying habits. This revelation is forcing appliance manufacturers to stop thinking of Indian consumers as all being price-sensitive. Also stop believing that the Indian consumer isn’t willing to pay a premium price. Also read: DITAA 2026: India must change its mindset to lead the next technology revolution, says Union Minister Jitendra SinghLiebherr, which won Most Innovative Double Door Refrigerator at DITAA 2026, offers an interesting example of how localisation can go beyond simply manufacturing in India. Also read: DITAA 2026: We are at least 10 years away from being real innovators, says India’s appliance industry executives