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Emami Agrotech launches Emami Health & Tasty WeMe, Commits Rs 750Cr; Plans to build into a Rs 1000 Cr snacking brand
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Business News This Week
Kolkata, Aug 12: Emami Agrotech Limited (EAL), the branded foods business of the Rs.
India’s snacking landscape is undergoing a structural transformation.
Mr. Manish Goenka, Director, Emami Group added, ” As consumers increasingly seek products that combine taste, convenience and innovation, WeMe reflects our confidence in the long-term growth of India’s snacking market.
WeMe has been conceived as a digital-first brand, leveraging creator-led content, social media and quick commerce to engage younger consumers.
The Road AheadEmami Agrotech expects WeMe to generate approximately Rs 1,000 crore in revenue within the next 5-7 years, supported by continued investments in product innovation, brand building, digital capabilities and distribution.