NEWS stands for North, East, West and South, the four corners of India where Prega News has been part of millions of families’ first good news. Conceptualised by FCB Kinnect, the film travels across four homes in North, East, West and South India. Each home reflects a distinct language, culture and way of expressing happiness, bringing alive the diversity that makes India unique. The film captures a simple truth: India may change every few hundred kilometres, but some emotions remain universal. For 19 years, Prega News has been in that room, across every state, and it has been made in India throughout.