Infomercial company fined $1.1m over bogus reviewsTV Shop fined after staff wrote favourable reviews for products and withheld negative reviews. Employees posted positive reviews despite not having used the products concerned. The TV Shop, which is behind brands including Thin Lizzy and Transforma Ladder, also systematically prevented some negative reviews from appearing on its website. Commerce Commission deputy chair Anne Callinan said “When you have staff post reviews without disclosing their affiliation, or when you remove negative reviews, you are effectively tricking potential customers. Advertorials have screened on The Morning Show and Today Extra while A Current Affair has featured consumer disputes involving The TV Shop.