The Coolest Stores Don’t Look Different. They Think Different.

EVERY SEPTEMBER, INSTORE celebrates some of the industry’s coolest stores. Too many independent jewelers are still operating stores that were designed for how customers shopped 30 years ago. Today’s consumer has grown accustomed to personalized experiences, thoughtful hospitality, and retailers who make shopping feel collaborative rather than transactional. As you admire this year’s Cool Stores, don’t just look at the photos. AdvertisementIf the answer is no, it’s time to stop thinking about your next remodel and start thinking differently.