Mastercard has appointed Yasemin Bedir as President of its Eastern Europe, Middle East and Africa (EEMEA) region, effective September 1, 2026. Bedir, a nearly 20-year veteran of Mastercard, will oversee the company’s operations across the expanded EEMEA region, which covers 81 countries and is considered one of the company’s high-growth markets. He added that Bedir’s experience would help Mastercard work with customers and partners across EEMEA to shape the future of payments, commerce and money movement. Reacting to her appointment, Bedir said she was inspired by the resilience and innovative spirit of Mastercard’s teams. Before joining Mastercard, Bedir worked with HSBC, Garanti Bank and Yapı Kredi in Turkey.