Leveraging AI and digital trade, ASEAN is poised to address socio-economic issues and drive inclusive prosperity. Leading in AI-driven transformationASEAN’s progression into the Intelligent Age signifies a shift from its historical role as a fast follower to that of a global leader in innovation. Digital trade, encompassing e-commerce, digital services and data flows, is the engine of ASEAN’s economic growth. The e-Conomy SEA 2024 report by Google, Temasek, and Bain & Company highlights ASEAN’s digital economy achieving profitability, growing from $4 billion in 2022 to $11 billion in 2024. ASEAN’s digital economy is vital to its future but it requires responsible governance and forward-thinking policies for sustainable, inclusive growth.