Specialty medications require careful attention, often have more complex instructions for use, and they come with costs that may exceed mortgage payments. Balancing access to and cost for specialty medications is one of the U.S. healthcare system’s most important, and most daunting, challenges. From delays in prior authorization requests, to uncertainty on the best fit specialty pharmacy, and medication pricing variability, the existing specialty pharmacy system often fails patients. “Our specialty drug management program enabled by the Free Market Health technology platform enhances specialty prescription drug access and adherence and care pathways for members with complex health conditions,” said Marche. “Highmark believed in Free Market Health from the very beginning,” said Joe Cardosi, founder and CEO of Pittsburgh‑based Free Market Health.