London should host the Super Bowl. A London Super Bowl is not as far-fetched as it sounds. Roger Goodell, the Commissioner of the NFL, said in 2024 of a London bid to host the Super Bowl: “We’ve always traditionally tried to play a Super Bowl in an NFL city. A £160bn a year industryThe economic benefits of a London Super Bowl would be enormous. That is a significant boost for our beleaguered hospitality sector before we consider how much a London Super Bowl would boost London’s reputation and brand.