It-Kids is a series in which Vogue Business spotlights the up-and-coming global talent brands need to know, in partnership with Launchmetrics and global Vogue editions. Luxury fashion is no stranger to South Korean talent. South Korea is among the three regions that dominated Fall/Winter 2026’s top 10 talents by earned media value (EMV), continuing the trend of seasons past. “South Korean ambassadors have become some of the most reliable value drivers in fashion, lifestyle and beauty,” says Launchmetrics CMO Alison Bringé. Netflix’s Pave debuted in February 2026, before ranking seventh globally among the platform’s non-English films and broadening Sang-min’s reach beyond South Korea.