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Diageo sharpens customer and brand focus after sales decline
['Andy Young', 'More Andy Young']
The Shout
Diageo will sharpen its focus on customers, value and its strongest-performing brands after the global drinks business reported a two per cent decline in organic net sales for the year ended 30 June 2026.
Reported net sales fell three per cent to US$19.64bn, while organic volumes declined 0.4 per cent.
Reported operating profit declined 27.2 per cent to $3.16bn, largely due to restructuring and impairment charges.
North America and Asia Pacific were the weakest-performing regions, recording organic net sales declines of 8.4 per cent and 6.3 per cent respectively.
In Australia, Diageo reported at the half year that net sales had declined 1.9 per cent, primarily reflecting a change in Guinness’ route to market, partly offset by growth from Bundaberg Rum.