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Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
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BizToc
Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it.
The brand could chase quick wins the way some competitors have, gaming its way into AI recommendations.
Instead, it’s playing the long game, treating this less as a sprint…This story appeared on digiday.com , 2026-08-12 04:01:00.