Millennials may feel a pang of nostalgia at the news of Myspace’s planned revival, but analysts caution that the once-dominant social media platform faces long odds in an overcrowded market dominated by algorithm-driven feeds and short attention spans. It also comes as millennials and gen Zers are increasingly opting out of social media use, due to declining mental health and addiction driven by dominant platforms. With regulations to ban teens from social media underway, Myspace will have to pursue a strategy that is inclusive of older users, who are also the primary spenders. Additionally, Winick added that most businesses will wait to see if their customers are actually active on a social media platform before they start allocating budget towards advertisements there. Bluesky, an open-source social platform launched as a Twitter rival in 2024, exploded in popularity as users sought an alternative to the Elon Musk-owned platform.