Pakistan’s IT ministry and Meta on Tuesday launched a training program to help small businesses use digital and artificial intelligence tools to reach new customers, improve productivity and expand into new markets. Small and medium-sized enterprises are a critical part of Pakistan’s economy but many face barriers to adopting digital technologies that can help businesses market products, automate customer interactions and reach consumers beyond traditional local markets. “This partnership with Meta reflects our commitment to fostering meaningful public-private collaboration that creates opportunities for businesses, strengthens digital skills, and accelerates Pakistan’s journey toward a Digital Nation Pakistan.” “At Meta, we see every day how small businesses use our AI-enabled tools to reach customers and grow,” Tehara Punchihewa, Meta’s associate public policy manager for Asia-Pacific, said. Meta has previously run initiatives aimed at improving digital skills among entrepreneurs in Pakistan, including programs focused on women-owned businesses.