Nick and Henry Burch on building Butter Baby, and lessons from mother Tory Burch

Jakarta-based upstart doughnut and dessert brand Butter Baby has a backstory like no other. “There [are] these ancient Sumerian texts on clay tablets that tell the story of the Anunnaki,” says Butter Baby’s co-founder Nick Burch. We switched gold with butter, and that’s where the story of Butter Baby came from.” Meanwhile, the conflict between Butter Baby and his arch-nemesis embodies “unity, consciousness and connection between all human beings,” Henry adds. The daughter of Kanye West and Kim Kardashian, North West , is a certified fan of Butter Baby’s antics, too.