The rash of new laws and the subsequent backlash is prompting people to ask if social media bans are going too far, too fast — and whether there may be a smarter way to protect kids online than forcing them off. Lorena Giuberti Coutinho, an online safety commissioner for Brazil’s independent data protection authority, told POLITICO that social media bans increasingly appear “quite hard to impose,” and questioned whether global momentum for that approach would persist. “The incentives for teenagers to continue on social media are quite strong because this is where they communicate,” said Coutinho. Brazilian lawmakers passed a law last year that allows teenagers to keep using social media but legally requires platforms to anticipate and reduce potential harm to children. Coutinho said Brazil’s law, which her agency is tasked with implementing, aims to “reach an equilibrium between the benefits that social media and the digital environment provide to children, and the risks.”