Skills Mismatch Begins Long Before EmploymentPBEd’s report frames the problem directly as a “job-skills mismatch.” In other words, the broader education system has a skills mismatch, and PR education has its own version of that mismatch. If those foundations are weak, simply giving learners access to AI does not necessarily close the gap. AI, data analytics, digital platforms and new forms of communication are rapidly reshaping professional practice. But they agree on two fundamental challenges: we have a skills mismatch, and the AI divide is widening.