Social media has found itself at an interesting point as a channel. Driven by high demand and the amount of users on platforms, social media advertising has ballooned in pricing. “Two key factors are that social media platforms haven’t had to support expensive sales teams like legacy media, which is a significant cost for media owners. This is through creating a community that lives on and off social media. Salomon has played into its popularity that grew on social media by activating at live music events, which transpired all over social media.