“You can choose all the best tech in the world, but if you don’t tangibly know how that fits as part of an operating model, you’re missing the process; you’re missing the execution… you’re actually not going to grow with it,” he said. Otherwise, he said, even the “best tech in the world” won’t translate into real execution or growth. Pedroso said the genuine problem he is trying to solve is how to help MSPs grow. For Pedroso, if MSPs don’t tangibly understand how a technology fits within their operating model, they are “missing the process” and “missing the execution” that growth won’t be achieved. “Being MSP first, built for MSPs for MSPs, and obviously with that single pane of glass solution, the way we operate is heavy in the discovery,” he said.