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Nexifi merges with Idea Science to establish digital transformation group
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Leading the combined company are Nexifi cofounders Rob Frendo and Carl Rigoni, and Peter Drum from Idea Science.
Frendo takes the role of group CEO, Rigoni will lead the Nexifi Group’s CX and digital practice, while Drum will be group CTO and lead its CRM practice.
According to a statement, the merger follows collaboration between the two companies during 2025-26, which saw both sides extend their joint portfolios to provide transformative outcomes.
“Technology is no longer the differentiator — outcomes are,” Frendo said.
“By bringing together deep expertise in customer experience, product discipline, cloud, data and AI, we’ve created a business that can help organisations move faster, make better decisions and realise the full value of AI.