Intrepid Travel and Tourism Tasmania have teamed up on a new national marketing campaign designed to inspire more Australians to book a Tasmanian escape, with activity running through to December 2027 to support demand across both peak and shoulder seasons. The campaign responds to growing demand from Aussies seeking holidays that help them slow down and recharge from their busy everyday lives. Intrepid’s global research of 8,000 travellers across Australia, the UK, the US and Canada, finds nature-based travel is increasingly motivated by wellness and escape. The campaign centres on a 10-minute hero film, supported by paid and organic social activity, and is designed to build awareness of Intrepid’s Tasmania product range while encouraging Australians to consider domestic travel for their next holiday. “More Aussies are seeking a stronger connection with the outdoors and holidays that make them feel refreshed.