| BY Adam Shaw |To announce their sponsorship of the Perth Bears, ATLAS and AT Creative Perth are literally driving the message home with a new outdoor campaign. AT Creative Director Andrew Tinning said: “The idea started with a simple thought: Atlas and the Perth Bears are a winning mix. So, rather than book traditional media, we transformed the drums of their new concrete trucks into giant NRL balls emblazoned with the message, creating mobile, rotating billboards that are now turning heads on the streets and sites of Perth.” It’s a simple idea that make an everyday part of Atlas’s business an unmissable show of support for the NRL’s newest team. CreditsATLAS : Julian Ambrose – Kelvin RyanCreative Director Writer : Andrew TinningProduction manager: Dom FarnhamSignage and installation: WASP